Social media offers communication channels where you can interact with your customers and share information in real-time. The channels can help you reach your present and potential customers, create online communities and sell and promote your products and services.
Social media can help you engage with your customers, generate conversation and, most importantly, find out what people are saying about your brand and business. You can also use social media for advertising, promotional giveaways and mobile applications.
A simple social media plan describes how your business will use social media to achieve communications aims and social platforms and tools to use. Don’t over overwhelm your customers with unnecessary posts. Remain focused on reaching your specific goals and tailor your messages around these.
Here’s a link to the business.gov.au website that overviews social media for business: Social media for business | business.gov.au.